7 Best Social Media Management Software of 2023

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Best for Agencies Most Inexpensive
Hootsuite Sprout Social Buffer
Company Highlight

Trusted by 18+ million users in 175+ countries for social media management marketing

Trusted by 30,000 world-class brands and organizations of all size

Serving greater than 140,000 users

Average Cost

No Free Basic Plan; Paid Plan starts at $49/mo (Billed Monthly)

No Free Basic Plan; Paid Plan starts at: $249/mo (Billed Monthly)

Free Basic Plan; Paid Plan starts at: $6/mo per social media platform (Billed Monthly)

In today’s digital landscape, many shoppers will first turn to an organization’s social media platforms even before researching customer reviews. Nonetheless, navigating and managing multiple social media profiles could be tough to perform independently, which explains why so many businesses are turning toward reliable social media management tools.

Social media management solutions make it easier for businesses to remain connected with their audience while saving them invaluable time. Not only do these software programs allow users to automate processes, but in addition they provide insight into how businesses can expand their reach to drive growth.

On this guide, we review a few of one of the best social media management software of 2023 so you possibly can determine which is best for your enterprise. We also share which metrics to concentrate on when searching for a social media management platform that may aid you increase your reach and craft more relevant brand messaging. Read on to search out out more.

Our Top Picks for the Best Social Media Management Software

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  • Ads analytics and reporting features
  • Track team performance and create reports
  • User-friendly interface and integration with 150+ platforms
  • Provides social media management classes for beginners
  • No competitor data tracking or trend suggestions
  • No hashtag generator

Why we selected it: We selected Hootsuite as one of the best social media management software for nonprofits for its wealth of educational resources and tools for small teams. It also provides discounts to non-profit organizations, allowing them access to helpful features like social insights and brand monitoring without breaking the bank.

For over a decade, Hootsuite has been the industry leader in social media management. Because the world’s first platform of its kind, it has continued to remain ahead of trends by rolling out features similar to ads analytics and reporting, a content and asset library, team productivity reporting workflows, research reporting and integration with over 150 tech platforms.

A few of Hootsuite’s standout features include mention alerts, an AI messenger and an easy-to-use dashboard for tracking customer conversations and interactions. Hootsuite Insights, powered by Brandwatch, provides users quick access to tens of millions of online conversations in real time. Firms have the flexibility to go looking for any topic or keyword inside those conversations and filter results by date, demographics, location and other geographical information.

Hootsuite’s data analytics features might help corporations discover thought leaders inside their industries and provides them a greater understanding of how they’re perceived within the marketplace. Its mention alerts also allow businesses to react to comments on Twitter and Facebook without leaving Hootsuite, saving them invaluable time.

  • Has the biggest list of integrated platforms
  • Offers live phone and chat support
  • Ability to share scheduled content through links

Why we selected it: Sprout Social is our top pick for one of the best social media management platform for agencies because of its compatibility with multiple social networks, blog hosting sites and third-party applications. It offers a single unified solution for agencies managing quite a few clients and brand partnerships, especially people who have an energetic presence on several different platforms and require one database to observe KPIs.

Sprout Social is a robust social media platform that gives brands and agencies with the tools they should manage conversations and uncover useful insights through their Smart Inbox integration. This tool gathers messages across all social profiles into one community engagement workflow view. Agencies also can profit from Sprout’s analytics capabilities, which give insights on campaign performance, conversion rates, engagement and more.

Sprout integrates with all social media platforms and blog hosting sites in addition to an assortment of third-party apps, making it an all-in-one centralized solution for social media management. It allows users to schedule posts prematurely and track hashtags, mentions and content performance.

Sprout users also can measure engagement, discover publishing trends, monitor community participation and browse customer feedback. With these features at users’ disposal, agencies can begin to make data-driven decisions to take their business operations to the following level.

  • Offers a free basic plan and free trial
  • User-friendly
  • Provides video tutorials for every feature offered
  • 3 social media channels with free plan, bill per channel on premium plans
  • Monthly cap on the variety of posts per platform
  • Scheduler requires business Instagram and TikTok profiles

Why we selected it: Out of the businesses we reviewed, Buffer offers probably the most value in your money. Its introductory plan starts at just $6 per 30 days and features a 14-day free on any membership tier in addition to a complimentary basic subscription — this makes them a super solution for independent creators with limited funds.

Buffer’s free plan allows users to attach up to a few social media accounts and schedule a maximum of 10 posts. You may publish to all the key social media platforms, including LinkedIn and Pinterest, and access basic analytics capabilities to trace the performance of your campaigns.

Those that need advanced analytics and insights or the flexibility to collaborate with team members may have to contemplate one among Buffer’s paid tiers. These also provide customers with additional features similar to the flexibility to create, save, preview and schedule Twitter threads for his or her brand.

One in every of Buffer’s most advantageous features is its Composer tool, which enables users to draft and save ideas and create unique messages for every social network. Other Buffer features include a browser extension that means that you can quickly share content from any site and publish to multiple platforms concurrently and integration with WordPress, Zapier and Canva, amongst others.

  • Human customer support
  • Offers live chat hours and group training sessions
  • No competitor tracking
  • No hashtag generator
  • Social accounts limited to 1 user under basic plan
  • Customer support hours based on UK time zone

Why we selected it: Sendible is our top pick for live customer support due to its on-demand human advisors. Support is accessible to all membership levels and includes access to a help desk, live chat hours and even a one-on-one onboarding process customized to the users’ unique social media optimization needs. These features make Sendible a cheap and scalable social media management solution.

Sendible provides a variety of support options so users can connect with a Sendible team member for assistance. Customer support is accessible between 8 am and eight pm GMT, subsequently, users in North America should remember to regulate their schedules accordingly. Users must also consider daylight savings time changes when using the platform’s scheduling feature for social media posts.

Sendible allows users to simply stay connected on a large number of social media networks, similar to Facebook, Twitter, Instagram and LinkedIn. They also can reply to comments on Facebook Ads directly from the Sendible dashboard and hook up with blog platforms like WordPress and Medium.

Teams searching for a social media management platform will likely be glad to know that Sendible also includes a team calendar view and task project feature. Users streamline workflows through integrations with Google Analytics, Google Drive and other tools.

  • Offers a free basic plan
  • Around-the-clock customer support with 16-minute response times
  • Post to Instagram via push notifications
  • Instagram posts with multiple photos only available on mobile app

Why we selected it: Agorapulse as our top selection for small businesses since it allows social media managers to realize invaluable insights into their campaigns and accurately measure the ROI of their marketing efforts. With this tool, businesses can easily understand what works best for his or her brand and make more informed decisions when planning upcoming promotional campaigns.

Agorapulse also has a shared calendar that allows users to effortlessly share scheduled content across multiple calendars and grant editing access to collaborators via a “magic” link. Those with the link don’t need an account on Agorapulse to simply accept or reject scheduled content and supply feedback.

Agorapulse also offers users the choice of either organising an automatic Instagram publishing workflow or getting push notifications that require them to manually publish content. These notifications can function a helpful reminder for users to edit their stories and review posts before they go live — they will even insert IG stickers as they might directly on Instagram.

  • User-friendly
  • Access concierge services with out a paid license
  • Provides customer support over the phone through initial onboarding
  • 30-day money-back guarantee

Why we selected it: We chosen SocialBee as one of the best social media marketing platform for solopreneurs due to its concierge services. These could be an incredible option for coaches, authors and freelancers who’ve limited resources for managing their social media campaigns. SocialBee’s concierge social media specialists are dedicated to specific tasks related to social media management, offering additional support to corporations that haven’t got quite a lot of social media expertise or manpower.

SocialBee’s concierge specialists might help users complete tasks from crafting posts for social media platforms to writing compelling copy and managing community outreach. Businesses can access these services without committing to a long-term subscription. Moreover, SocialBee offers month-to-month plans so businesses aren’t tied down by contracts and may join for services on an as-needed basis.

Besides offering concierge services that grant users access to content marketing specialists, SocialBee also integrates automation features that speed up content creation and publication. For instance, you possibly can routinely publish content based on specific triggers like the usage of certain keywords or hashtags. SocialBee also uses AI to investigate your social media activity and supply customized content recommendations.

  • Offers a free basic plan
  • Has a video tutorial library
  • Offers a social media competitor evaluation
  • No live customer support center

Why we selected it: We selected Metricool as one of the best social media management software for analytics due to its competitor evaluation feature, which allows users to realize insight into what competitors are doing on different social networks. They’ll then use that data as inspiration for fresh content that has been tested and located to achieve success. Furthermore, analytics features and access to Instagram hashtags can be found through Metricool’s “free without end” plan.

Metricool might help users simplify social media management through measurement and scheduling capabilities that work across various platforms. Besides adding recent features every month, the corporate offers a comprehensive library of resources — including easy-to-follow guides with embedded videos and academic content on its YouTube channel — to assist users rise up and running with social media. Whether users are only getting began or want more advanced analytics training, Metricool has them covered.

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Other corporations we considered

Although these are still outstanding selections, they didn’t quite have all of the features we deemed essential to rank amongst one of the best social media management platforms.

Zoho Social

  • Canva integration
  • Create customer support tickets from social media comments
  • No CRM features with the essential plan
  • Premium Membership Required for video content
  • Canva integration not compatible with videos of GIFs

Zoho Social includes a dashboard from which users can see their brand health across different social media platforms. This provides them higher insight into their audience through snapshots that display their engagement rate and traffic sources.

Moreover, the software integrates with Zoho CRM and Zoho Desk tools, which permit users to observe customer issues on their social media accounts and create quick support tickets. It also connects with Canva, so you possibly can design posts without leaving Zoho Social.

Despite Zoho’s vast array of software integrations, it isn’t a budget-friendly option for those trying to create video content. Users are limited to static or carousel posts unless they upgrade to a Premium Membership. Moreover, they’re unable to create posts that incorporate videos and GIFs through the Canva button on Zoho Social.


  • Offers Free basic plan
  • Includes customizable “link in bio” feature
  • Email management integration
  • Limited social media channel integration

Tailwind is a top option for Pinterest and Instagram marketing, especially for businesses similar to online retailers, creators, local service providers, hospitality outlets and marketers. Tailwind’s Create platform means that you can design brand-related images, while its email marketing service can aid you create entire campaigns using templates. The corporate even purchased Replier.ai –– an AI software designed to help in drafting marketing copy.

While Tailwind leads in developing features which might be compatible with visual platforms like Pinterest and Instagram, it lacks integrations with other social media sites. This implies prospective customers still need to make use of one other platform to post content on different networks. In comparison to our list of best social media management software, Tailwind has more limitations.


  • Offers free basic plan
  • Includes customizable “link in bio” features
  • Canva integration
  • Inexpensive plans
  • Limited social media channel integration
  • Limited reporting capabilities
  • No competitor data tracking
  • Trend suggestions only available for TikTok

Planoly was the primary visual planner for Instagram, combining a social media calendar for content scheduling with strategic planning tools so users could see a curated upcoming content feed on a single dashboard.

Though impressive and useful in its own right, other similar management platforms offer a wider range of integrations and features. For instance, Planoly’s scheduling tool allows users to post to TikTok, Instagram and Pinterest only. In an effort to post content on platforms like Facebook, Twitter, or YouTube, users must undergo the additional step of reposting from Instagram or TikTok.

Further, the platform doesn’t supply users with competitor evaluation data to determine how their social media content fares against similar material. What’s more, current trend insights can be found for TikTok only.


  • Can cancel account anytime, no contracts or commitments needed to sign-up
  • Integrates with a listing of other platforms
  • Offers ThreadMagic integration
  • No onboarding assistance or support team with premium membership
  • 24-hour turnaround time for help ticket response

SocialPilot recently unveiled ThreadMagic, an integration that allows users to effortlessly export Twitter threads into eye-catching PDFs organized in an interesting carousel design. Users can easily bring conversations initiated on Twitter over to LinkedIn and ignite community engagement on other social media platforms. ThreadMagic creates a fast and straightforward technique to transform Twitter threads into eye-catching infographics by copying the thread’s URL and pasting it into the conversion field box inside the ThreadMagic landing page. After which, a lovely scrollable infographic will likely be generated.

While SocialPilot is well-regarded for its expansive list of integrations including Slack, Zapier, Sniply, Rebrandly, Bitly, Feedly, Canva and Box; it lacks a user-friendly onboarding process which could be frustrating to beginner social media marketers or small businesses. To access assistance users must reach out via customer support ticket with a mean wait time of 24 hours before receiving a response.


  • Offers graphic Integration
  • User-friendly team collaboration interface
  • Offers multiple platform social media post ideas
  • Unable to access detailed analytics with basic plan
  • Unable to support Instagram story add-on features

Loomly stands out as an all-in-one collaborative social platform for custom posts, RSS feeds, and Twitter trending topics that allow businesses easily manage their entire social media communication strategy and keep track of all their assets in a single place with integration for Zapier, Giphy, and Unsplash. Not only does this reduce time wasted attempting to piece together various tools from different vendors, however it also frees up marketing teams so that they can concentrate on delivering great results for his or her organization.

Although Loomly provides a comprehensive and collaborative user experience. It doesn’t nevertheless, support many of the Instagram story features users enjoy including of their Reels and Story posts similar to audio, GIFs, and even GIF replies to stories. Users who’re on the essential plan don’t gain access to detailed analytics reports – to access this exclusive feature, they would wish to upgrade.


  • Offers free basic plan
  • User-friendly
  • Limited social medial channel integrations
  • No YouTube integration

Later is a social media marketing platform that gives features similar to visual scheduling for max efficiency, analytics to raised understand audience behavior, media management tools that streamline content organization processes, and social media strategy insights aimed toward driving sales.

Although Later’s platform is user-friendly, it lacks integration with some social media platforms, For instance, users cannot post content on to YouTube.

Social Media Management Software Guide

The next guide covers the advantages and average cost of using social media management software, in addition to tips about find out how to pick one of the best one in your needs.

Foremost things to know before selecting social media management software

In response to marketing strategist and content creator Latasha James, the principal thing to find out before selecting a social media management software is what you should use it for.

Should you’re searching for automation, you’ll need to go for software with good social media scheduling functionality. For instance, some social media management tools publish your reels routinely, while others send you reminders so that you can post them manually, she explains.

One other vital consideration when selecting social media management software is whether or not you should take a more data-driven approach to your marketing strategy. “Some people prefer to make use of these tools for his or her analytics,” Jame states. “That is my strategy. Initially of every month, I need to have a superb plan for what is going on out based on data.”

So, while a set-it-and-forget-it approach may fit for some, others might want more value than simply a content calendar. Among the tools on our list, like Metricool, provide real-time competitor evaluation integration that might help users make more informed decisions about once they should post, what to post and why.

One last, and maybe less obvious, consideration is the feel and appear of the platform’s dashboard. “There are little differences between each of them, so if visuals are vital to you, which may be something to contemplate as well,” says James.

What’s the typical cost of social media management software?

The pricing of social media management software varies by plan and features. A few of one of the best social media management tools have free basic plans but in addition sell more advanced packages starting at $30 to $60 per 30 days.

Businesses investing in a social media management platform for his or her marketing strategy should compare different packages and weigh pricing against the features that best meet their needs and team size.

How does social media management software work?

Social media management software enables businesses to administer all of their social media accounts in a single place. Users can schedule and post content, create campaigns and track their performance, monitor conversations through a single social inbox, engage in team collaboration and goal audiences for ads — all from inside the platform.

With the proper social media management tool, users can plan their content ahead of time and organize it into calendars for simple visual navigation. They also can track the performance of their social media posts through analytics features like sentiment evaluation.

This information might help businesses discover trends, get insights into how people react to their content, and ultimately make more informed decisions about where to take a position their resources.

What are the advantages of using social media management software?

Among the advantages of using social media management software include:

  • Time management: Managing all your social media accounts yourself could be time-consuming. A social media management tool means that you can schedule and publish content on different platforms concurrently from a single dashboard.
  • Higher collaboration: By utilizing a social media management tool, teams can effortlessly collaborate and remain organized by making the most of its CMS integration, file hosting capabilities, post mockup features, email approval workflows, shared editorial calendars and design schedulers. This ultimately makes it easier for teams to remain on task and ensure their projects are accomplished efficiently and on time.
  • Analytics and reporting: Most social media management software offers analytics and reporting features that may aid you track how your social media campaigns are performing and determine where you possibly can improve. Some also include competitor evaluation features that let you know how well your content tracks against similar posts.

Social media management software FAQs

Which is one of the best Instagram management tool?

A few of one of the best Instagram management tools we have researched include Buffer, Sendible, Later, Planoly and Tailwind . But to benefit from all that Instagram offers, you will probably have to join a premium membership with most of those social media management tools.

Is it price having social media management software?

Generally speaking, yes, it’s price having social media management software, as it could help businesses save time and increase the efficiency of their social media efforts. It also helps them stay organized, track analytics and performance, and make more informed decisions about where to best invest their resources.
Marketing strategist Latasha James cautions against selecting social media management software based on vanity metrics. Firms that promise more followers, run follower campaigns or take part in like-for-like trends may provide a fast rise in overall follower count, but these are typically bots, and the resulting boost in overall follower count is usually short-lived.
Avoid guarantees of overnight success and as an alternative concentrate on growing a social media presence organically and sustainably by strategically planning and scheduling content ahead of time.

When is the proper time to purchase social media management software?

The most effective time to take a position in social media management software is when you might have specific goals in your marketing strategy. Once you might have a transparent marketing objective, think in regards to the tools and features you will want to measure its success.
For instance, if you should improve customer support and bolster loyalty, be certain that the social media content you publish is geared toward generating engagement by asking people questions and starting conversations.
And to maximise profits and sales, discover a social media management tool that may generate reports on conversion rates by assessing website click-throughs and leveraging Google Analytics data.
When you might have clearly defined objectives and need to evaluate them over time, investing in social media management software stands out as the technique to go.

What are one of the best free tools to assist manage social media?

Before investing in social media management software, try several of them out. Lots of these platforms — including Buffer, Agorapulser, Later, Planoly, and Metricool— offer free plans or a free-trial period. Just take into accout that free offers have limitations, meaning you might not have access to all of the features advertised.Furthermore, keep in mind that several social media platforms and related tools now include free scheduling features. Instagram, Facebook Business and Canva have their very own built-in schedulers. Even Pinterest lets users bulk-schedule as much as 100 pins two weeks prematurely.

How we found one of the best social media management software

While there isn’t any one-size-fits-all best social media management software, we conducted extensive research to search out one of the best solutions for corporations of all sizes.

We consulted experts, read user reviews, looked into customer support rankings, and evaluated each platform’s features, including pricing options, ease of use, flexibility and scalability, and integration with major social media networks similar to YouTube, Instagram, TikTok, Twitter and LinkedIn.

Depending in your specific goals, needs and budget, any one among the solutions we have reviewed could aid you manage and optimize your social media presence.

Summary of one of the best social media management software of 2023

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