by Michael
In case you still consider that television news exists to look out in your best interests, you’re hopelessly naive. The massive networks are going to guard their customers in any respect costs, and also you should not their customers. You’re the product. CNN, NBC, ABC, CBS and Fox are all attempting to get as a lot of us watching as possible in order that they will deliver tens of millions upon tens of millions of ad impressions to their true customers. After all the most important customers of all are within the pharmaceutical industry. According to Adweek, the pharmaceutical industry spent greater than 400 million dollars on national television promoting through the month of March alone…
In March, prescription pharmaceutical brands spent an estimated $403.4 million on national TV promoting, in keeping with recently released data from iSpot.television, the real-time TV measurement company. That’s almost twice as much because the second top-spending category for the month, automakers (est. $216.1 million), and a 16% increase from prescription pharma’s February outlay.
Big Pharma is the large elephant within the room and no one else is even close.
In the event that they keep spending like they did in March, they are going to have spent nearly 5 billion dollars on national television promoting by the tip of this 12 months.
And “news programming” is one in every of the first areas where they focus that spending…
Examining how Rx brands are prioritizing TV ad spend, news programming is a key area: Combined, the pharma industry spent nearly $15 million promoting during ABC World News Tonight With David Muir in March, generating 986.7 million TV ad impressions. NBC Nightly News With Lester Holt, Good Morning America, CBS Evening News With Norah O’Donnell, Today and CBS Mornings also were in the highest ten programs by spend for the industry.
If a certain industry is showering you with tens of millions upon tens of millions of dollars, do you’re thinking that that you’re going to have an incentive to not do any negative stories about that industry?
After all.
It’s just human nature.
Any news executive that doesn’t take special care to guard the network’s most significant customers isn’t more likely to have a job for long.
In the course of the 18 months that stretched from the start of 2020 to the center of 2021, the pharmaceutical industry spent greater than 2 billion dollars “on ads during primetime cable news”…
Over two billion dollars ($2.2B) were spent on ads during primetime cable news (5 pm until midnight on CNN, Fox News, and MSNBC) and nightly network news programming on ABC, CBS, and NBC between January 1, 2020 and June 30, 2021. Fox News earned essentially the most in promoting ($622M) and CBS earned the least ($205M).
Please pay special attention to that last sentence.
Fox News received more cash from Big Pharma during that period than anyone else.
So if any Fox News hosts were to be highly critical of the pharmaceutical industry, that may put a whole lot of tens of millions of dollars in danger.
But that’s precisely what Tucker Carlson did lower than per week before he was fired.
He delivered a blistering monologue during which he revealed the reality concerning the damage that the industry is doing and the influence that it has over the large news networks…
But executives at Fox News won’t ever, ever admit this.
Irrespective of how popular you’re, you just should not allowed to threaten the gravy train.
There may be just way an excessive amount of money at stake.
And in keeping with a study that was recently conducted on the Johns Hopkins Bloomberg School of Public Health, much of the cash that’s being spent is used to advertise drugs “with low additional advantage”…
A brand new study led by researchers on the Johns Hopkins Bloomberg School of Public Health found that the share of promotional spending allocated to consumer promoting was on average 14.3 percentage points higher for drugs with low additional advantage in comparison with drugs with high additional advantage.
The evaluation also revealed that almost all—68 percent or 92 of the 135 drugs included within the evaluation—of the top-selling prescribed drugs sold in 2020 were rated as offering low additional advantage. The U.S. doesn’t currently assess prescribed drugs for comparative effectiveness. The researchers based their rating categories on France and Canada’s rankings of the identical prescribed drugs sold within the U.S., some under different brand names.
In other words, lots of these drugs aren’t even that useful.
But that isn’t what matters.
What matters is getting people hooked on these drugs in order that the profits keep rolling in.
If you wish to get wealthy, the pharmaceutical industry is a fantastic place to do it.
Just consider the CEO of Moderna. He made nearly 400 million dollars last 12 months…
Stéphane Bancel, chief executive of Moderna, had a very good 12 months in 2022, exercising stock options that netted him nearly $393 million. The corporate decided his pay wasn’t adequate.
The Cambridge, Mass.-based biotech, known for its lifesaving coronavirus vaccine, raised his salary last 12 months by 50 percent to $1.5 million and increased his goal money bonus, in keeping with a March securities filing. Bancel, 50, says he’s donating the proceeds of stock sales to charity. He owns stock price at the least $2.8 billion and, as of the tip of last 12 months, had additional stock-based compensation valued at $1.7 billion.
Whether their products are good or not, the pharmaceutical industry is all the time going to get favorable coverage from the large news networks because that’s how the sport is played.
And our legislators are all the time going to guard Big Pharma because they desperately want the sweet, sweet campaign donations to maintain arriving.
So don’t expect anything to alter any time soon.
We now have develop into a nation that’s teeming with corruption from the very top to the very bottom, and we’re on a collision course with national suicide.
No house will give you the chance to face for long if the muse is rotten to the core.
And because of the limitless greed of those which might be in positions of power, our foundation has been rotten to the core for a very long time.
But we aren’t alleged to speak about such things, are we?
We are only alleged to pretend all the pieces is nice as they systematically extract billions of dollars out of us.