Searching for a latest Hyundai? You possibly can now complete the whole checkout process and arrange financing through Amazon as a part of a “beta” launch of the tech giant’s latest platform for automotive buying, Amazon Autos.
Hyundai is running commercials promoting how easy it now could be to purchase a automotive just by adding it to your Amazon shopping cart. One even shows a customer picking up a latest vehicle from an area dealership the following day.
In one other ad, a teenage girl teases her dad at breakfast that his pancakes are “pretty mid.” The narrator remarks that you would be able to buy a Hyundai on Amazon within the time it will take to learn Gen Z slang.
Buying a automotive the quaint way (in person) could be painfully time-consuming. It’s such a process that many dealerships have lounges and snack bars to try to maintain shoppers patient as they’re filling out what can feel like an limitless amount of paperwork and waiting for his or her financing to be approved before getting the keys to their latest set of wheels.
Amazon’s latest car-buying platform caters to shoppers who don’t need to spend half a day or more on the transaction.
“This collaboration allows customers to conveniently discover, study and buy their preferred Hyundai model from their local dealer through considered one of the world’s most trusted shopping experiences,” José Muñoz, Hyundai’s president and CEO, said in a release. “It represents the longer term of automotive retail.”
Automobile-buying moves online
In recent times, the auto industry has seen the rise of pre-ordering, which lets shoppers customize vehicles online to their preferred specifications. The downside is that you’ve got to attend weeks and even months before you may actually get behind the wheel.
Since many automotive buyers wish to shop online but in addition wish to give you the chance to get into their next vehicle immediately, automakers — and third-party corporations like Amazon — at the moment are attempting to innovate to satisfy that demand.
There’s evidence that these efforts are paying off. In accordance with a latest Cox Automotive study, new-car buyer satisfaction reached a record high in 2024. The corporate said the surge could be attributed to “digital tools, pricing transparency and a balance between online and in-person dealership experiences.”
Amazon is marketing its latest initiative because the quickest option to buy a automotive. In accordance with the corporate, it’s an “end-to-end” purchase experience, meaning you may browse available Hyundai vehicles in your area, get a quote for the worth of your trade-in, take a look at and schedule your pick-up — all without leaving the Amazon platform.
While the benefit of shopping for a automotive with a few clicks has clear appeal, there are some potential trade-offs that it’s best to have in your radar. For one thing, in the present version of Amazon Autos, only select Hyundai dealerships are participating, which suggests vehicles and trim options are limited. You furthermore may cannot shop for other brands, although an Amazon spokesperson told Money the corporate plans so as to add more automakers later this 12 months.
One other thing you may’t do on Amazon Autos is haggle. The worth you see — which incorporates taxes and charges — is the worth you pay. This implies you may find yourself paying more for the automotive, since upfront pricing means you may’t use your negotiating skills to attain a deal. You possibly can get approved for financing through the checkout process and complete the obligatory paperwork on Amazon’s site or app.
Again, while convenient, this can be a potential drawback when it comes to cost. If you happen to buy a Hyundai on Amazon, your current options for financing are limited. Not having the ability to use the lender of your selection means you may not get one of the best rate, although Amazon said leasing and more financing options are coming to Amazon Autos later this 12 months.
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