Video Streaming Platform Rumble Makes First Bitcoin Purchase, CEO Confirms

Video streaming platform and YouTube competitor Rumble has officially entered the crypto space. The corporate’s CEO confirmed that Rumble has made its first Bitcoin (BTC) purchase and hinted that this may not be the last.

Rumble CEO Confirms Bitcoin Purchase

In a post shared on X earlier today, Rumble CEO Chris Pavlovski announced that the video streaming platform made its first BTC purchase on January 17. Pavlovski further stated that this purchase “won’t be the last,” suggesting the corporate may increase its Bitcoin holdings in the approaching months.

Pavlovski, nevertheless, didn’t disclose the precise amount of BTC purchased. Nonetheless, Rumble’s move underscores the growing trend of corporations adding BTC to their balance sheets.

It’s price noting that Rumble’s CEO first hinted at a company crypto purchase in November 2024, when he conducted a poll on X asking users whether Rumble should add BTC to its balance sheet.

Over 39,000 people participated within the poll, with an amazing majority voting in favor of the move. Renowned Bitcoin advocate and MicroStrategy CEO Michael Saylor even responded, offering to debate “why and the way” Bitcoin could possibly be a strategic asset for Rumble.

Subsequently, in December 2024, Rumble unveiled a Bitcoin treasury strategy because it put aside $20 million to buy the leading digital asset. On the time, Pavlovski described Bitcoin as a “invaluable tool for strategic planning.”

Interestingly, Rumble’s stock (RUM) closed 5.31% higher at the top of trading on Friday. Although the stock market is closed today in observance of Martin Luther King Jr. Day, RUM could see further gains when trading resumes tomorrow.

Source: Yahoo! Finance

BTC Adoption To Grow Exponentially In 2025?

Bitcoin saw unprecedented adoption in 2024, with milestones reminiscent of the US Securities and Exchange Commission (SEC) approving spot BTC exchange-traded funds (ETFs) and an increasing variety of corporations incorporating Bitcoin into their treasury strategies. Nevertheless, 2025 guarantees to bring even greater adoption.

The election of pro-crypto Republican candidate Donald Trump as US president has fueled speculation in regards to the creation of a US Bitcoin strategic reserve. If implemented, such a reserve could grow to be probably the most significant catalyst thus far for cementing Bitcoin’s status as a reliable and trusted store of value.

A recent report by Fidelity Digital Assets outlines rising nation-state and government adoption of BTC as the most important aspects which will drive the cryptocurrency’s growth in 2025. Similarly, Standard Chartered predicts that BTC can reach as high as $200,000 by the top of 2025, buoyed by favourable crypto regulations under Trump’s presidency.

That said, changes in global macroeconomic policies could pose a danger to BTC’s bullish momentum. At press time, BTC trades at $107,608, up 1.6% prior to now 24 hours.