Welcome to an interesting recent blockchain cooperation unlike anything expected. Leading distributed exchange aggregator 1inch has teamed with Bruce Lee’s family to begin its effort to sell and popularize Bitcoin and crypto acceptance under its “Take crypto SeriousLee” tagline.
The collaboration, announced through its official blog, goals to advertise and boost most people’s awareness of Web 3.0 and DeFi. A video is now uploaded to the 1inch website, officially launching the 1inch/Bruce Lee Family Company campaign.
The 1-minute and 21-second video shows Bruce Lee and his skills while promoting exertions, success, and crypto. Based on 1inch, the video’s release is just the primary in its long-term partnership with the Bruce Lee Family Company to foster crypto use and push for its mainstream adoption.
Image: 1inch Network
A Knockout Collab For Crypto
Regarding partnership and collaboration within the crypto industry, we normally consider developers, users, and policymakers. Nevertheless, with 1inch, an unlikely partnership with the Bruce Lee estate is their best bet to drive crypto’s popularity and mass adoption. 1inch announced this recent campaign last October twenty eighth, with the tagline “Take crypto SeriousLee,” and goals to harness the ability and recognition of Bruce Lee.
Based on the corporate’s press release, the brand new campaign goals to bolster the general public’s perception of crypto in the identical way Bruce Lee popularized martial arts during his time. Specifically, the 1inch team wants to vary the general public’s perception of crypto, that it’s purely speculative and shouldn’t be taken seriously, and to deliver the message that crypto is our economic system for the long run.
1inch And Its Bruce Lee Connection
1inch has a powerful and interesting history with the Bruce Lee Family Company. In its latest campaign announcement, 1inch linked its name and company background to Bruce Lee.
The name “1inch”, they are saying, is inspired by the martial artist’s “one-inch punch.” Also, they added that the team has all the time appreciated the artist’s agility, versatility, and innovativeness; these are the identical qualities that guide their operations and development of their products, like Fusion+.
As they welcome this exciting collaboration, the Lee family promised that the long run of 1inch can be filled with hope. Shannon Lee, the daughter of this great martial artist, appreciated this development and the values of creativity and innovation. She said that it will not be just speed and innovation but additionally creativity and fun.
How The 1inch Campaign Works For The Crypto Industry
Bruce Lee’s cultural impact and influence endure over half a century after his passing. Even when his participation on this commercial is exciting and novel, this isn’t his first attempt at working in the sphere. The family also collaborated with Shibuya to release the “House of Lee: Genesis,” their NFT collection, in April 2023.
Featured image from Avthar Sewrathan, chart from TradingView